£6 million a month
in deals.
How Green 360 turns £120k of monthly ad spend into 4,000 leads and 240 closed deals — lead generation + automation · green energy.
Volume without the drop-off.
Green energy is a high-ticket, high-consideration purchase — and Green 360 wanted to run it at industrial scale. Thousands of leads a month are worthless if they go cold waiting for a call back, and a six-figure monthly ad budget is only defensible if every pound can be traced through to a closed deal. The brief: serious volume, predictable conversion, and follow-up fast enough that none of it leaks.
Lead gen wired to automation.
We paired high-intent lead generation with automated follow-up, so every one of the 4,000 monthly enquiries gets a response in seconds rather than hours — qualified, nurtured and routed to the sales team while intent is still hot. Landing pages were rebuilt around conversion, and the whole funnel is measured end to end: click, lead, appointment, deal.
Measured, not claimed.
Every month, on repeat.
£120k of monthly ad spend produces around 4,000 leads — roughly £30 a lead in a sector where quality traffic is fought over. Those leads close into around 240 deals a month, worth £6 million in combined deal value. That works out at about £500 of marketing cost per closed deal, and a 50× return on ad spend.
Automation is the multiplier.
No sales team can hand-dial 4,000 enquiries a month fast enough. Automated speed-to-lead does the first touch in seconds, qualification filters out the noise, and the sales team spends its day on people ready to buy. That’s what keeps conversion steady as spend scales — the numbers hold at £120k a month because the follow-up never falls behind.
“Consistent leads converting at agreed levels.”
Keep reading.
Want results like these?
Book a 20-minute call and we’ll map what the same engine would look like on your pipeline.