Advertise where people
ask the question.
ChatGPT Ads went live in the UK on 11 August 2026, and we’re among the first UK agencies running campaigns on it. Your ad appears beneath the answer when someone asks ChatGPT about exactly what you sell. We build it, run it and judge it the way we judge everything: on booked calls.
A new ad platform, before the crowd arrives.
Every ad platform is cheapest in its first year. Google was. Meta was. ChatGPT’s UK inventory opened this summer and most agencies haven’t got an account yet.
Millions of UK conversations
Ads show to logged-in adults on ChatGPT’s Free and Go tiers, which is the large majority of everyone using it. People ask ChatGPT for a plumber, a solar quote, a course, a supplier. Now you can be the answer next to the answer.
Matched to the question, not a keyword
Your ad is placed by the topic of the conversation. Someone working through “how much should a new boiler cost in Bristol” is further down the road than someone typing two words into Google.
Private by design
Advertisers never see chats, history or personal details. You get aggregate views, clicks, spend and conversions, which is all a well-run campaign needs.
Little competition, for now
Second-price auctions reward the advertisers who show up before the bidding gets crowded. That window is open in the UK today and it won’t stay open long.
A sponsored card beneath the answer.
ChatGPT answers the question as normal. Underneath, clearly labelled as sponsored and visually separate, sits a card with your business name and favicon, a short headline, a line of description, an image and a link to your landing page. That’s the whole unit. It works because it’s relevant, not because it shouts.
Honest about who it suits.
OpenAI keeps ads away from sensitive and regulated topics. That rules some of our own clients out for now, and we’d rather say so than sell you a channel you can’t use.
Good fit today
Trades and home improvement, MOT centres and garages, solar and renewables, training providers, B2B software and services, salons, takeaways and hospitality, e-commerce and retail. Anyone whose customer asks ChatGPT a “which one should I choose” question.
Not yet
Health, dental and mental-health services, financial services and insurance, alcohol, gambling and political advertising. Outside the US these categories are restricted or prohibited at the moment. If that’s you, Google Ads and AI search visibility are the channels to be on, and we’ll flag it the day the rules change.
Audit first. Then we earn it.
Free audit
We check your category is eligible, look at what people ask ChatGPT about your service, and tell you plainly whether it’s worth a test.
Build
Advertiser account, creative, landing page and conversion tracking (pixel or server-side), so every click is measured against a booked call.
Launch small
A capped test budget on cost-per-click, tuned weekly against real enquiries rather than impressions.
Scale what books
Once the cost per booked call is proven, we raise the budget, add conversion-optimised bidding and run it alongside your Google Ads so the two channels feed each other.
Same price as Google Ads. No lock-in.
One management fee, 30-day rolling. Ad spend is paid to OpenAI directly and stays yours to control.
- Eligibility & opportunity audit
- Account, creative & landing page
- Conversion tracking wired to your CRM
- Weekly optimisation
- Monthly strategy calls
- Campaign strategy & setup
- Continuous optimisation
- Custom landing pages
- Real-time dashboard
- Monthly strategy calls
- AI voice & text agents
- CRM integration
- Lead qualification logic
- Workflow automation
- 24/7 system monitoring
Running live UK campaigns now.
We registered as an advertiser as soon as OpenAI opened the UK and we have campaigns live today. We don’t have results we’re ready to publish yet, and we won’t invent any. What we can offer is the account, the learning and a straight answer on whether it’s working, weeks ahead of an agency that’s still on the waiting list. First results will be published on our success stories page.
Questions, answered.
Are ChatGPT Ads actually live in the UK?+
What does a ChatGPT ad look like?+
How are the ads targeted?+
Which businesses can’t advertise yet?+
How is it priced?+
Why does being early matter?+
Get in before the crowd.
Twenty minutes, a straight answer on whether your category is eligible, and a plan for a capped first test.
Book a ChatGPT Ads audit
Tell us about your business and we'll show you how to get in front of buyers across ChatGPT and AI search.