£25 leads.
£6–7k deals.
How Logic4Training turned a make-or-break paid test into an engine converting 22% of leads — PPC + lead generation · training provider.
Prove it first.
Logic4Training wanted evidence before commitment: a structured paid test with agreed targets for lead cost and conversion, and a clear verdict at the end of it.
A test built to be judged.
We ran a controlled Google Ads test with tracking wired in from day one — agreed cost-per-lead and conversion targets, weekly optimisation, and reporting that showed exactly where every enquiry came from. The result: leads at £25 apiece, with 22% of them converting into courses worth £6–7k a deal.
Measured, not claimed.
Do the maths: at £25 a lead and a 22% conversion rate, each closed deal costs around £115 in marketing — against £6–7k of course revenue. That’s why the trial didn’t stay a trial.
“We conducted a successful test with Ash and team, lead cost and conversion targets all achieved.”
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