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Industries · Takeaways

AI order taking for takeaways

Friday at half seven, three people waiting and the phone ringing out. Apex answers every call and every WhatsApp, takes the order, sends a payment link and remembers what they had last time.

Apex order line · live
LIVE CALL
01:12
Inbound · repeat customer
“Large pepperoni and garlic bread, same as last Friday? Fancy adding wings for three pounds more?”
● ORDER PLACED · PAID BY LINK
Quick answer

An AI order taker for takeaways answers the phone and WhatsApp during your busiest hour, talks the customer through the menu, handles swaps and allergies, sends a payment link and puts the order straight through to the kitchen. Because the order comes to you directly rather than through a delivery marketplace, you pay no commission on it and you keep the customer's details.

(01)   The problem

The busiest hour is the one you can't answer.

Every unanswered call at peak is an order that goes to the shop down the road, or to a delivery app that takes a cut of it and keeps the customer's details. You do the cooking and somebody else builds the list.

(02)   What we do

Built for takeaways.

  • Answers every call in seconds, however busy the shop is
  • Takes orders in conversation on WhatsApp too
  • Knows your menu, sizes, bases, swaps and meal deals
  • Reads the order back before it reaches the kitchen
  • Sends a payment link the customer taps on their own phone
  • Remembers regulars and offers their usual back
Apex order line · live
LIVE CALL
01:12
WhatsApp · new order
“That's a chicken shish, extra chilli sauce, and a can of Coke — twelve pounds fifty. Here's your payment link.”
● PAID · SENT TO KITCHEN
(03)   Features

Every order, every channel.

Never engaged

Every call answered at peak, so nobody rings the shop down the road instead.

WhatsApp ordering

Customers message like they would a mate. The agent takes the order in conversation.

Actively upsells

Offers the sides, dips and upgrades on every order, without ever forgetting.

Remembers regulars

Knows what they had last time and offers it back, turning a long call into twenty seconds.

(04)   Connects to

Works with your systems.

WhatsApp BusinessEPOS systemsStripeApex CRMKitchen printersYour own app
<8s
Pickup
24/7
Ordering
0%
Commission
FAQ   Common questions

Questions, answered.

Can it handle a complicated menu?+
Yes. Sizes, bases, toppings, swaps, meal deals and “no onions” are all normal. It reads the order back before confirming, which catches mistakes before the kitchen sees them.
How does payment work?+
The agent sends a payment link by text or WhatsApp and the customer taps to pay on their own phone, through a proper payment provider. Card details are never read out to the agent and are never stored by us, which keeps you the right side of card security rules.
Do I have to stop using Just Eat or Deliveroo?+
No, and most people don't straight away. This gives you a direct channel alongside them, so the customers who would have ordered from you anyway stop costing you a commission on every order.
What about allergies?+
It reads out your allergen wording, records what the customer says and flags the order to the kitchen. It won't give medical advice or improvise about ingredients — anything it isn't sure of goes to a human.
Does it work when we're closed?+
It answers 24/7. Outside opening hours it can take pre-orders for the next service, or simply tell callers when you open, rather than letting the phone ring out.
How much does it cost?+
Pricing depends on your menu, your sites and your order volume. Test our agent and we will share a tailored quote.
More orders. Your customers. Less chaos.

Never miss an order again.

Hear your own AI order line take a call in a 20-minute demo.

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