One office
became three.
How three years of Google Ads with Apex AI helped Naked Solar grow from a single Exeter base into new offices in Cornwall and Bristol — PPC · solar & renewables.
Good installs need good leads.
Solar buyers research hard and compare quotes. Naked Solar needed a steady flow of high-intent enquiries from paid search — at a cost per lead the install margins could support, month after month. Not one good quarter: a lead engine reliable enough to plan headcount, vans and expansion around.
PPC rebuilt around intent.
We rebuilt the Google Ads account around high-intent search, wrote ad copy that earned the click, and paired it with dedicated landing pages built for one action: the enquiry. Then we managed it properly, month in month out — around £7k of spend a month, every lead tracked from click to contact, and three years of continuous optimisation that pushed cost per lead down from £85 to £66.
Measured, not claimed.
Exeter, then Cornwall, then Bristol.
When the lead engine is predictable, expansion stops being a gamble. On the back of three years of consistent paid-search pipeline, Naked Solar grew from a single Exeter operation into two new offices — one in Cornwall, one in Bristol — each fed by the same campaigns, tuned for its own patch.
They built a team around it.
The clearest endorsement: the PPC engine performed well enough that Naked Solar built an internal marketing team around it — and kept us running the paid search that started it all. Three years on, cost per lead is still falling while the business keeps getting bigger.
“The team have been fantastic and increased our lead flow through PPC considerably.”
Keep reading.
Want results like these?
Book a 20-minute call and we’ll map what the same engine would look like on your pipeline.