£13 a lead.
£25k a month.
How two brothers running a family wood floor restoration business turned Google Ads into £25k a month of booked work — PPC + lead generation · wood floor restoration.
PPC + Lead Generation · Wood Floor RestorationFeast or famine, fixed.
Ryan’s Restoration is what a family firm should be: two brothers, decades of craft between them, sanding and restoring wood floors to a standard word of mouth can’t stop talking about. But word of mouth doesn’t fill a diary evenly — and a small team can’t afford quiet fortnights or leads priced for national brands.
Local intent, captured.
We built a Google Ads engine around the searches that matter — people actively looking for floor sanding and restoration in their patch — with tight geographic targeting and landing pages built for one action: the quote request. The result is enquiries at £13 each, a price that makes every single job hugely profitable to win.
Measured, not claimed.
One job pays for the month.
At £13 a lead, the maths is emphatic: a single restored floor covers a month’s worth of lead cost many times over. £25k of monthly revenue now traces directly back to the ad account — measured from click to booked job, not guessed.
No sales team. No need.
There’s no marketing department at Ryan’s Restoration — the brothers are on the tools. The engine runs in the background: enquiries arrive priced and predictable, they quote, they book, they sand. That’s what done-for-you should mean.
Keep reading.
Their first £50k month
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Read the story →Want results like these?
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