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Success Stories · Brookhouse Training

First touch in
5 seconds.

How Brookhouse Training pairs 300 leads a month at £20 each with an AI CRM that responds before interest cools — lead generation + AI CRM · gas & plumbing training.

<5sFirst contact by AI
Brookhouse TrainingLead Generation + AI CRM · Gas & Plumbing Training
📍 West YorkshireLead Generation →AI CRM →
(01)   The challenge

Speed decides who wins.

People looking to retrain as gas engineers enquire with several providers in the same sitting — and enrol with the one that gets back to them first. Brookhouse Training, one of the UK’s leading gas and plumbing training centres, needed serious lead volume and follow-up fast enough that no other provider ever got there first. At 300 leads a month, no admin team can chase that by hand.

(02)   The solution

AI on the follow-up.

We deliver 300 qualified course enquiries a month at £20 each, wired straight into an AI CRM that makes first contact in under 5 seconds — day, night or weekend. The AI qualifies, answers course questions and offers a callback; the Brookhouse team then spends its time on warm conversations, not cold chasing.

(03)   The results

Measured, not claimed.

£20
Cost per lead
300
Leads per month
<5s
First contact by AI CRM
37%
Request a callback from message one
(04)   The response

More than a third put their hand up.

37% of leads reply to the very first AI message asking to be called back. Think about what that means: over a hundred warm, self-declared “call me” conversations landing in the sales team’s lap every month — before a human has lifted a finger.

(05)   The engine

Volume and speed, together.

Lead generation and follow-up fail separately: volume without speed goes cold, speed without volume has nothing to work on. Wired together — 300 leads a month, each touched inside 5 seconds — the funnel compounds, and enrolments follow.

More leads. Better clients. Less chaos.

Want results like these?

Book a 20-minute call and we’ll map what the same engine would look like on your pipeline.

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